Helle Frederiksen

screen grabs from a recent commercial with Nike sponsored triathlete Helle Frederiksen

Shooting Sports Action with Digital Photographer

I’ve always liked style and moving images and have a natural instinct for ‘the decisive moment’ so shooting sports photography was a natural progression for me in my commercial career.
I started in photojournalism, moved into fashion and got well paid to shoot sports advertising.
I’ve shot celebrity athletes like Lance Armstrong, Ellen MacArthur, Barry McGuigan and both the Spanish and British Olympic Teams so it was great to be asked by Digital Photographer to contribute to their article on shooting sport – just in time for London 2012,
Click on the image to find out more

Cinematography ShowReel 2012

Cinematography ShowReel so far….for me it’s an ongoing, always evolving and ever inspiring work in progress.
Here’s the first 100 seconds…..

music by Devendra Banhart

John Hicks – Cinematography ShowReel from John Hicks on Vimeo.

ideas vs equipment – who dares wins

You can own the latest HD DSLR rig. You can have the latest lens and newest gadgets but if you don’t have the eye, the skill or the sheers guts to get out there and shoot then you’ve got nothing…
This incredible ‘point of view’ video, shot with the HD Hero, is a one take continuous film of a downhill bike race in Valparaiso. It’s steep, scary and heart stoppingly watchable!!! Enjoy…..
I just wish we could have seen the guy’s face at the end – pure adrenalin and high emotion it MUST have been.

VCA 2010 RACE RUN from changoman on Vimeo.