Helle Frederiksen

screen grabs from a recent commercial with Nike sponsored triathlete Helle Frederiksen






Helle Frederiksen by John Hicks

Shooting Sports Action with Digital Photographer

I’ve always liked style and moving images and have a natural instinct for ‘the decisive moment’ so shooting sports photography was a natural progression for me in my commercial career.
I started in photojournalism, moved into fashion and got well paid to shoot sports advertising.
I’ve shot celebrity athletes like Lance Armstrong, Ellen MacArthur, Barry McGuigan and both the Spanish and British Olympic Teams so it was great to be asked by Digital Photographer to contribute to their article on shooting sport – just in time for London 2012,
Click on the image to find out more


Rafa Botello Push With Me

Rafa Botello – Push With Me
I’ve been really inspired by professional athlete Rafa Botello and his story.
His drive, his desire, his determination and his dignity.
If I was half the man he is, I’d be twice the man I am.

Rafa Botello – twilight portraits shot on flash

shooting professional athlete Rafa Botello for my ‘Twilight Portraits’ series of images, I had the shot set up perfectly and was all prepped and ready for that all too short window of twilight that comes and goes in a flash.
Here you see the light and the balance is perfect but I had wanted to make this a moving image and just as Rafa set off his tyre blew out and he had to do a quick change…Fast as he was the light fell faster into the night to make this much of a differnce but while, to me at least, the top shot is more technically well balanced I still prefer the moving one below.