Never Give Up is a short artistic film that beautifully portrays, London 2012 Olympian and Professional Triathlete,
Helle Frederiksen’s inspiring outlook on life.
In 2007 after suffering a discus prolapse at the age of 26, London 2012 Olympian Helle Frederiksen, was told to give up. Missing out on selection to the Beijing Olympics and having to complete a large part of her master degree from her sickbed, Helle made a decision not to give up. She stood by her own self-belief; gained comfort from those that believed in her and pursued her own path to success.
“I was told to give up, I was 26 and had a dream that I wanted to fulfill. I was not going to give up. I made a choice, sacrifices and a commitment to myself that I would succeed, not just in sport but in life.” – Helle Frederiksen
Today Helle Frederiksen continues on a path, a direction in life that she loves. Helle’s story is one of inspiration and a fine example of success through determination and self-belief.
“Life is what we make of it; we are wrong if we think success in life comes easily. Whether it is in sport, business or life in general success does not come without sacrifices, hard work and determination.” – Helle Frederiksen
Never Give Up portrays Helle’s outlook on life through a combination of powerful scenes, epic landscapes and perfectly composed music. Helle narrates the film herself, providing a very personal yet powerful message about life and decisions in life that have made her who she is today.
Here’s to an inspirational girl and her commitment to follow her dreams. May we all pursue this path and fulfill our promise in life.
screen grabs from a recent commercial with Nike sponsored triathlete Helle Frederiksen
As we all start a New Year and face new challenges, hopes, dreams fears and disappointments in our lives think on the fact that today’s kids are the first generation with a shorter life expectancy than their parents….
So the question Nike asks in this video here is what would you do with 5 Extra Years
I’ve always liked style and moving images and have a natural instinct for ‘the decisive moment’ so shooting sports photography was a natural progression for me in my commercial career.
I started in photojournalism, moved into fashion and got well paid to shoot sports advertising.
I’ve shot celebrity athletes like Lance Armstrong, Ellen MacArthur, Barry McGuigan and both the Spanish and British Olympic Teams so it was great to be asked by Digital Photographer to contribute to their article on shooting sport – just in time for London 2012,
Click on the image to find out more